DAFFODIL DAY

PHOTOGRAPHY //

RETOUCHING //

DIRECTION //

Over the years I have shot campaign after campaign for Daffodil Day, Australia's Biggest Morning Tea, Girls Night In & Pink Ribbon Day with the Cancer Council. I truly believe in doing incredible work for non-profit and charity organisations.

Working to create a better world is my raison d'etre

So, with enthusiasm, over the years I have returned again and again to work with the Cancer Council of Australia. The visibility of their campaigns is far reaching. Further to this I have been given extensive creative control and have had a creative voice in the direction of the campaign visuals which is very rewarding. Also the opportunity to work with key designers like Brad George who has beautifully designed the majority of these campaigns.

The latest shoot for Daffodil Day was captured on location outside of Sydney. Usually, these campaigns involve a broad demographic. Unfortunately, there is no age criteria for cancer. So together we have worked to raise awareness, fund individuals with cancer and research and development.

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