ADCTIV approached me to shoot the launch campaign for their new line of Active Wear. It was a leap for the Australian brand previously championing underwear. They have a great team on board. Brand Manager Shaun Gamarra, Film guru Norman Taia and talented Designer Marc Williams who is ex Adidas and Everlast. The brand is headed up by visionary owner Dave James. The photography shoot featured models Steph Shreeve & Samantha Riches.
Working end to end on brand strategy and creative direction has become a speciality for me...
After shooting the activewear campaign I kept in touch with the team and a point came when they required a re-work of their existing Shopify store front as well as a complete e-commerce catalogue shoot. I have a long work history in web and graphic design, and a passion for UX & UI so I took on the project. I developed new campaign artwork for the brand and worked to get a consistent omni-channel experience for customers. This included everything from EDM design to front end web and e-commerce catalogue development whilst incorporating the photography I shot and video work featured below by Norman Taia.