Creative Editorial Direction

Creative Direction | Photography | Set Design | Retouching‍‍

I creatively directed and shot this editorial for Bulgari in conjunction with L'Offlciel Magazine. I created a palette based on individual details from the stunning Bulgari Serpenti bag. Further, to be entrusted with my own creative vision I felt very humbled. At the time I was researching analogous colour palettes and had discovered an amazing new creative tool called Adobe Color. Which enabled me to create with mathematically harmonic colour palettes sourcing from the photos I had taken.

When given the chance to work with Bulgari, of course, I was honoured.

The direction was quite simple but powerfully effective. Using varied colours for the backing card I designed a set which would dynamically reflect the existing colour of the product. Subtle enough not to overpower the beauty of the Serpenti itself. Finally I used fishing line to suspend the bag creating a zero gravity effect. A perfect harmony.

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